Marketing a new business is a struggle. You don’t have a lot of money to invest in a professional marketing campaign, so you’re often left doing it all yourself. It can be difficult to know where to start. The best thing you can do for your new business is to promote yourself on social media—primarily, on Facebook. Facebook has over two billion users and is a tried-and-true way of reaching a target demographic. But how can you run a marketing campaign through Facebook? Here are a few tips.
Make a Business Page
First and foremost, if you don’t already have a business page on Facebook, get one. It’s very easy and free to create, and Facebook will walk you through the steps to get it done. Add a profile picture and a banner image that are recognizable and engaging, so that people know who you are from the second they see your business page. Make sure you fill out the “About” section, and you may want to consider adding a call-to-action button to lead them to your online store or your webpage. Once you have your page all set up, you’re ready to start the real marketing work.
Share Visual Content
So now that you have a page, what should you post? Aside from the obvious stuff (aka, content that is relevant to your business), you should really be focusing your efforts on visual content. According to statistics, photos get 53% more likes, 104% more comments, and 84% more link clicks than text-only posts. So if you’re constantly posting text-only status updates, start thinking about how you can beef up those posts with some images. GIFs are particularly effective at catching readers’ attention, so don’t be afraid to work those in there.
Ask a Question
If you can’t share an image in your post, consider asking a question instead. According to an infographic shared by Kissmetrics, question posts get 100% more comments than other text-only status updates. It’s a great way to engage your audience and start a conversation. You may even use it to find out some things about your consumers, like the time of day they’re most likely to make online purchases, or upgrades they’d like to see to your products.
Run a Competition
People love to win free stuff, and running a competition to give something away is a great way to get new likes. Ideally, you want to have an event that will increase engagement and encourage sharing, but you want to do it in a way that’s not overly aggressive. Everybody is familiar with the standard “Like, comment, and share, and you’ll be entered to win” style of promotion—and most people are sick of it.
So get creative. Do an online Boggle game and have people comment with as many words as they can find. Encourage them to get help from friends to come up with more words. This is a more subtle way to draw in a larger audience, and will engage your consumers on a more sincere level.
Offer a Discount
People are more willing to try a new product or service provider when they can get it at a discount. So offer a coupon code to anyone who likes your page. It’s a simple thing you can do to attract a wider online audience and encourage fresh sales.
The vast majority of online consumers will read reviews and testimonials before making a decision about a purchase. We place a lot of value in what other consumers have had to say about a product or service. You can capitalize on that by sharing video testimonials from your happy customers.
For example, look at Sam Ovens’ Facebook page, an entrepreneur who offers an online learning course to help people learn how to start their own consulting firm. This page highlights numerous video testimonials of people sharing the successes they’ve experienced by following the online program. These videos inspire and encourage Facebook fans to become consumers and try the course for themselves, because they see these videos again and again on their news feeds.
Facebook is a valuable marketing tool that you can use to grow your business and increase your profits. Make sure you’re leveraging it to your advantage.