Businesses who want to increase their revenue by 23%, should consider a consistent brand strategy. Branding is one of the fundamental pillars in a business, and those who are consistently positioning their brand for further awareness enjoy as much as more visibility than those who don’t. More exposure allows more people to relate to the brand and align themselves with the products and services. While many entrepreneurs know why they need to increase brand awareness, they’re not always sure how. ...

The global shipping industry is responsible for nearly 90% of the world’s trade - with over a million workers operating 50,000 merchant ships and other shipping industry vehicles in over 150 different nations. These workers, ships and companies generate close to a half-trillion dollars every year for the global economy, making it a great option for investors. Yet, breaking into the investment sphere of the shipping industry–the lifeblood of the international economy–is easier said than done. ...

Marketing a new business is a struggle. You don’t have a lot of money to invest in a professional marketing campaign, so you’re often left doing it all yourself. It can be difficult to know where to start. The best thing you can do for your new business is to promote yourself on social media—primarily, on Facebook. Facebook has over two billion users and is a tried-and-true way of reaching a target demographic. But how can you run a marketing campaign through Facebook? Here are a few tips. Ma...

If you want to progress in your career you need to take responsibility for your own self development. There may be development activities that your employer arranges for you to be involved in such as team development programs, but at the end of the day you need to make sure that you are in the best position to take advantage of any opportunities for advancement. We are going to take a look at some of the most important skills you need to develop if you want to progress up the management ladder....

It's fairly common to hear that a business without a strong Internet presence is doomed to fail. Depending on the nature of the business, that might mean having its own website, its own Facebook page, a broad social media presence, or even a simple blog. But now, the expectations for a business's Internet presence have extended to include mobile apps and capabilities. And at this point it's beginning to become clear: a small business that's not taking advantage of mobile opportunities is without...

For those still unfamiliar with the concept of mobile payments (have you been living under a rock?!), here’s what the latest technology to make waves in the retail transactions industry is all about. Mobile payments Mobile payments is part of the fledgling e-commerce industry where payments are eschewed from traditional forms such as cash or via credit card processing, instead they are made through the use of a compatible mobile device (like a smartphone or a tablet). Revolutionary te...

While many US based mobile payment service providers may be encouraged by eMarketer’s projection of over 60 billion dollars sales by 2017, implying a great positive growth in the mobile payment industry in the next few years, what they might not know is what motivated eMarketer to revise their US mobile payment projection to reflect this figure. In their 2013 roundup of mobile commerce, eMarketer observed that the US retail mobile commerce market had been growing in terms of aggregate sales r...

Cloud computing takes a bigger chunk out of business administration each and every year. In 2013, nearly 50 percent of businesses and software developers alike added private cloud computing to their budgets. Whether it's customer relationship management or shipping software, businesses and the software companies that cater to them are streamlining their operations with the cloud. Among the most common and constructive ways to improve your daily business operations by shifting to a remote host i...