Email Marketing with iContact

iContact is an email marketing services provider that caters to both large and small businesses. The objective of the company is to make newsletter usage easy for almost everyone and anyone. Some of the prominent features of the company are:

• It has been in the newsletter emailing business for close to a decade.
• It has over 300 html email templates and offers great options for support.
• It has newsletter archive and most of its clients are large corporations.

Brief History

iContact started its journey a decade ago. It was founded and established by Ryan P. M. Allis and Aaron W. Houghton in 2002. The firm is based at Durham in North Carolina and has more than 20,000 customers on its clientele list, with several Fortune 500 companies being part of the groove. AT&T, International Paper, Symantec, Centex Homes, ReMax, etc. are some of the firms that favor iContact’s service.

Features and Plans

For a list of close to 500 subscribers, iContact service costs start at $9.95 per month. The cost varies with the number of subscribers and for 100,000 subscribers; customers would have to shell out $699 monthly. With iContact, unlimited lists can be created, and personalized newsletters and emails can be sent to the lists. Any database or application can be used to virtually import these lists. More than 300 email HTML templates are available to the customer for free, besides image hosting (500kb). The inbuilt panel can be used to manage and follow-up inbuilt contacts. The panel provides activity reports and detailed statistics.

Conversion rates, click-through rates, bounces, read receipts, unsubscribes, etc. can be tracked with the help of the control panel. From here, one may also pre-configure and prepare e-courses or emails for specific intervals-based delivery to contacts. In addition, customized surveys can be hosted by emails, with results produced in real-time.


Email, live chat or toll-free telephone can be used to access the customer support team at iContact. The iContact website also has a FAQ and section to assist its new customers. Above all, discussion forums with more than 2000 registered members are also available. There is lot of member participation going on in these forums, with some exchange of information taking place as well.

Final Verdict

In all honesty, iContact is among the most trustworthy and respected email marketing solutions providers in the industry today. Their ultra-cheap and competitive pricing, infrastructure, dedicated support, etc. make iContact a viable and sensible option.

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