Marketing a new business is a struggle. You don’t have a lot of money to invest in a professional marketing campaign, so you’re often left doing it all yourself. It can be difficult to know where to start. The best thing you can do for your new business is to promote yourself on social media—primarily, on Facebook. Facebook has over two billion users and is a tried-and-true way of reaching a target demographic. But how can you run a marketing campaign through Facebook? Here are a few tips. Ma...

If you want to progress in your career you need to take responsibility for your own self development. There may be development activities that your employer arranges for you to be involved in such as team development programs, but at the end of the day you need to make sure that you are in the best position to take advantage of any opportunities for advancement. We are going to take a look at some of the most important skills you need to develop if you want to progress up the management ladd...

It's fairly common to hear that a business without a strong Internet presence is doomed to fail. Depending on the nature of the business, that might mean having its own website, its own Facebook page, a broad social media presence, or even a simple blog. But now, the expectations for a business's Internet presence have extended to include mobile apps and capabilities. And at this point it's beginning to become clear: a small business that's not taking advantage of mobile opportunities is without...

For those still unfamiliar with the concept of mobile payments (have you been living under a rock?!), here’s what the latest technology to make waves in the retail transactions industry is all about. Mobile payments Mobile payments is part of the fledgling e-commerce industry where payments are eschewed from traditional forms such as cash or via credit card processing, instead they are made through the use of a compatible mobile device (like a smartphone or a tablet). Revolutionary te...

While many US based mobile payment service providers may be encouraged by eMarketer’s projection of over 60 billion dollars sales by 2017, implying a great positive growth in the mobile payment industry in the next few years, what they might not know is what motivated eMarketer to revise their US mobile payment projection to reflect this figure. In their 2013 roundup of mobile commerce, eMarketer observed that the US retail mobile commerce market had been growing in terms of aggregate sales r...

Cloud computing takes a bigger chunk out of business administration each and every year. In 2013, nearly 50 percent of businesses and software developers alike added cloud computing to their budgets. Whether it's customer relationship management or shipping software, businesses and the software companies that cater to them are streamlining their operations with the cloud. Among the most common and constructive ways to improve your daily business operations by shifting to a remote host is by ...

You got in business to make money, and sometimes you need to find ways to save money that aren't so obvious in order to stay afloat. Cutting corners is smart only if you can do it without sacrificing quality of work. Here are some tips to saving money wherever you can. Smart Marketing: Strategy The general rule for marketing budgets is to spend as much as you can afford up front. Most strategies call for businesses to spend big in the first three years — up to 20 percent of their total...

You got into business to make money, not to create paper trails around it. But those paper trails between what you buy, from whom, and for how much, are the backbone of your supply chains and expenditures. Invoicing isn't fun, but it is necessary. Follow this guide to solid invoicing practices. Comparing Vendors Later If you're a business owner who doesn't occasionally block out an hour or two to drag out old invoices and compare what you're paying to other market prices of what you co...

Remember when that direct email went viral? How about that newsletter? Remember when that blog post took off across the Internet and got more than a million hits in just a few days? Me neither. Why? Because it never happened. There are a ton of ways to get a message out to a ton of people, but there is one that stands alone as being able to reach the most people and have the most impact in the shortest time: video. If you sell online or have an online presence, a video marketing campaign can...