How To Choose The Best eCommerce Platform For Your Needs

To the outside world, an ecommerce shop seems like a no-muss no-fuss way to make money online. Truth is, it comes with its own set of challenges, just like running a traditional brick and mortar store. And if you start off with the wrong infrastructure, your chances of success are greatly diminished. To make sure you choose the right ecommerce platform for your needs, think about these four aspects before choosing the one to operate with. Consider the Costs Every platform will have fe...

If you’re looking to start your first business, the biggest question on your mind is probably ‘how much will it all cost me?’ Very often, the journey to starting your own company begins with a great idea or an opportunity that can’t be passed up on. But, will you have enough to fund it? If not, where will you be able to get that funding from? Although it’s becoming easier and easier to start a small business without thousands of dollars in start-up capital, it’s a good idea to be aware ...

Public relations (PR) has always been a major marketing tool but in this day and age of ubiquitous connectivity, it is no less than a necessity. According to the Demand Gen Report, 96% of B2B buyers are seeking more content from industry leaders. Hubspot, meanwhile, notes that 247% of millennials make decisions based on content viewed on social media sites and blogs. Companies are generally advised to set aside around 10% of their budget for marketing purposes, and PR falls within...

Build Your Brand And Boost Your Bottom Line

Businesses who want to increase their revenue by 23%, should consider a consistent brand strategy. Branding is one of the fundamental pillars in a business, and those who are consistently positioning their brand for further awareness enjoy as much as more visibility than those who don’t. More exposure allows more people to relate to the brand and align themselves with the products and services. While many entrepreneurs know why they need to increase brand awareness, they’re not always sure how. ...

Tips for Breaking into the Global Shipping Sector

The global shipping industry is responsible for nearly 90% of the world’s trade - with over a million workers operating 50,000 merchant ships and other shipping industry vehicles in over 150 different nations. These workers, ships and companies generate close to a half-trillion dollars every year for the global economy, making it a great option for investors. Yet, breaking into the investment sphere of the shipping industry–the lifeblood of the international economy–is easier said than done. ...

How Blockchain Technology is Shaping the Future of E-Commerce

In the United States alone, the e-commerce industry represents 10% of retail sales, with a rapid increase of 15% each year. New blockchain technology solutions are proving to help simplify the process of customer acquisition as well as helping buyers make informed decisions before their purchase. As e-commerce continues to evolve at a rapid pace, business owners should keep up with the latest online trends to help boost sales and stay ahead. Check out how Blockchain technology is shaping the fut...

6 Tips for a Successful Marketing Campaign on Your Facebook

Marketing a new business is a struggle. You don’t have a lot of money to invest in a professional marketing campaign, so you’re often left doing it all yourself. It can be difficult to know where to start. The best thing you can do for your new business is to promote yourself on social media—primarily, on Facebook. Facebook has over two billion users and is a tried-and-true way of reaching a target demographic. But how can you run a marketing campaign through Facebook? Here are a few tips. Ma...

What skills do you need to improve on in order to progress in your career?

If you want to progress in your career you need to take responsibility for your own self development. There may be development activities that your employer arranges for you to be involved in such as team development programs, but at the end of the day you need to make sure that you are in the best position to take advantage of any opportunities for advancement. We are going to take a look at some of the most important skills you need to develop if you want to progress up the management ladd...

Mobile Tech Now A Necessity For Small Businesses

It's fairly common to hear that a business without a strong Internet presence is doomed to fail. Depending on the nature of the business, that might mean having its own website, its own Facebook page, a broad social media presence, or even a simple blog. But now, the expectations for a business's Internet presence have extended to include mobile apps and capabilities. And at this point it's beginning to become clear: a small business that's not taking advantage of mobile opportunities is without...

The mobile payments industry is driving the US economy

For those still unfamiliar with the concept of mobile payments (have you been living under a rock?!), here’s what the latest technology to make waves in the retail transactions industry is all about. Mobile payments Mobile payments is part of the fledgling e-commerce industry where payments are eschewed from traditional forms such as cash or via credit card processing, instead they are made through the use of a compatible mobile device (like a smartphone or a tablet). Revolutionary te...

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